Driving Innovation in
Media and Technology Communications

In an era where media, advertising, and technology converge, standing out requires strategic communication that highlights innovation and market leadership. KCSA provides tailored PR and marketing solutions that amplify brand presence and support business growth in these dynamic industries.

In an era where media, advertising, and technology converge, standing out requires strategic communication that highlights innovation and market leadership. KCSA provides tailored PR and marketing solutions that amplify brand presence and support business growth in these dynamic industries.

For over a decade, KCSA has been at the intersection of media, advertising, and technology, working with clients across digital platforms, connected TV (CTV), adtech, martech, and audio sectors. We understand the importance of differentiation in a crowded marketplace and develop communications strategies that showcase our clients’ unique value propositions.
Our team crafts compelling narratives supported by data-driven insights, facilitating brand activation across various channels and markets. We engage with industry influencers, media outlets, and stakeholders to elevate our clients’ profiles and establish them as market leaders. Our comprehensive approach encompasses media relations, content creation, and digital marketing, ensuring that clients achieve sustained visibility and engagement.
By staying attuned to industry trends and technological advancements, we position our clients to capitalize on emerging opportunities and navigate the evolving media landscape effectively.

In a fast-moving digital world, the right message can make the difference between noise and momentum.

— Help your science speak to investors, media, and the world.

SELECTED WORKS

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Carnival Cruises

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INDUSTRY INSIGHTS

INDUSTRY INSIGHTS

The global adtech market is projected to reach $662.9 billion in 2024.

In 2024, 66% of programmatic ad spending occurred in private marketplace deals, reflecting a significant shift from the open marketplace, which accounted for only 34%.

The Association of National Advertisers (ANA) reported a 22% improvement in programmatic ad spend productivity in 2024, translating to an additional $8.2 billion in ad spend efficiency.

Spending on programmatic Connected TV (CTV) advertising more than doubled in 2024 compared to 2022 levels, accounting for 24% of total digital ad spend, surpassing desktop ad spend. ​

The demand-side platforms (DSPs) segment dominated the market in 2024 with a revenue share of over 33%.

The AdTech market is expected to reach a valuation of USD 2,207.4 billion by 2033, with a projected CAGR of 14.3% from 2024 to 2033.

KEY CAPABILITIES

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  • Content Creation
  • Pitching
  • Reporter intros
  • Conferences

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  • NewsJacking
  • Press Releases
  • Proactive Media Relations
  • Social Listening & Analytics

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  • Thought Leadership
  • Expert Sourcing
  • Byline development

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  • Data Storytelling
  • Crisis Management
  • Video Production

LETS TALK ABOUT YOUR NEXT STORY

Whether you’re launching something new, navigating change, or looking to strengthen your market presence—we’re here to help.

Reach out to start the conversation. We’d love to hear what you’re building.

KCSA
261 Madison Ave.
9th Floor New York, NY 10016

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